The Atlantic posits something that should seem obvious but something that needs to be considered in light of current models. Many are discussing the idea of an autonomous Uber fleet evolving to a subscription based driverless car service but this article posits that you can get that free ride in an autonomous vehicle as long as you include a stop at this store that fits your shopping profile on the way. These microtargeted stops would have a lot more marketing traction than a banner ad or a typical poster. Will a two tier service emerge, including a high end subscription service and another that stops at every Starbucks on the way?
I saw a retweet of a Techcrunch article from a couple of months ago about using blockchain for identity. This article references Jerry Cuomo, the exec in charge of blockchain research for IBM, and quite a bit and his writings regarding blockchain give a good insight to the way the corporate giant is looking at blockchain. With bitcoin’s continuing climb, or is it a bubble, I need to beat the drum again: blockchain is too important to relegate to something as pedestrian as money. It is the future of group and individual identity.