This Driverless Ride will Include a Stop at……

The Atlantic posits something that should seem obvious but something that needs to be considered in light of current models. Many are discussing the idea of an autonomous Uber fleet evolving to a subscription based driverless car service but this article posits that you can get that free ride in an autonomous vehicle as long as you include a stop at this store that fits your shopping profile on the way. These microtargeted stops would have a lot more marketing traction than a banner ad or a typical poster. Will a two tier service emerge, including a high end subscription service and another that stops at every Starbucks on the way?

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